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Tinder, the Fast-Growing Matchmaking App, Taps an Age-Old Reality

Tinder, the Fast-Growing Matchmaking App, Taps an Age-Old Reality WESTERN HOLLYWOOD, Calif. — As I seated inside reception of a drab workplace here, waiting to feel brought as much as the penthouse attic of Tinder, the fast-growing relationship app, I noticed that every short while women would walk into the foyer, dressed up in flip-flops, tees and tattered jean shorts, right after which undergo a radical change. Swapping on their rubberized sandals for stiletto pumps, they smeared on globs of lip gloss and flung on leather-based jackets. After a 30-second wardrobe changes, these were prepared for visits at a modeling department on the ground floors.